'An Ode to the Hoody' Analysis
'An Ode to the Hoody' is an article written by Minsky that emphasizes how small aspects of society (such as an item of clothing we can choose to wear) can become an issue for people worldwide
who secretly despise anyone who dares wear a hoody.
The article is targeted towards men, specifically teenagers or young adults. This is supported by the writer's choice of lexis, which is mostly of an informal register. The informal lexis used is persistent throughout the last two paragraphs. It is used appeal to the target audience. This is done because then, the audience can relate to it since they may use and understand informal language more than formal language. An example of the informal lexis that the writer uses is using the verb 'shagging' to refer to sex. This makes the act seem less serious and may appeal to younger generations as they may use it as a substitute.
The opening line states 'Argh, so its happened - you've woken up, severe hangover symptoms, mouth drier than a nun's chuff'. This instigation of light humour will appeal to the audience since
it is an experience they probably would have experienced in their life. Additionally, the metaphor 'mouth drier than a nun's chuff'
also insinuates humour. The theme of informality is continued throughout the text, an example of this being 'roof up when its grotty and roof down when its nice outside'. The adjective 'grotty' is an informal synonym of the word 'disgusting' and the writer may have used it to relate to the audience by using terminology that the audience are more likely to use.
An additional point is that the writer uses rhetorical questions such as 'are we going to stand by and watch these pen pushing, mackintosh sporting, jag driving pompous politicians deny us our essential piece of clothing because they feel threatened by it?'
The use of constant rhetorical questions and the lexis used creates an impression of an uprising or resistance, also using lexis such as 'freedom' to create an impression of suppression towards the hoody. Also, the use of alliteration, 'pompous politicians', creates a negative impression on all politicians, stating that they are selfish and do not think for the population, only themselves.
Furthermore, in the quote 'as usual, the weather is another enemy to your cause, rumbling grey clouds mock you as they lash their piss everywhere, cold intrusive rain persistently reminding you of your plight by drumming windows; everyone is against you!', the lexis used by the writer indicates that the reader/hoody-wearer is at war with the weather, and that everything is going against them, even the weather. This has a negative impact on the reader as they will feel as though it is them versus everyone and everything.
The writer also uses personification, describing the hoody as an 'ally', and also describing it as 'patient, undemanding and willing to serve'. These adjectives are used to create a positive view on the hoody, creating a sense that the hoody and similar items of clothing have been a companion for people throughout history.This is also evident when the writer describes what historical events have been impacted by the use of a hoody. For example, the writer states 'The concept of hoodies have been around for centuries, from religious pagans to snipers in the world wars.' This will make the readers wonder why people dislike the concept of hoodies as it has featured in historical events and it evidently has multiple practical uses.
An additional point is that the writer pragmatically uses a rhetorical question. The phrase 'is banning hoodies going to cause a drop in crime rate?' creates an impression that banning something such as a piece of clothing just because it is associated with criminals is ridiculous. Also, it creates an impression of distrust towards the government and older people since they are considering and associating an item of clothing with a crime.